Question 1

Is there a free plan?

Accepted Answer

Yes! SortLab's free plan lets you optimize up to 3 collections forever, no credit card required. You get access to all 7 sorting strategies on a daily schedule.

Question 2

How is SortLab different from Shopify's built-in sorting?

Accepted Answer

Shopify's native sorting is backward-looking: it ranks products by historical performance and stays there until you manually change it. SortLab is forward-looking. It reads 12 live signals including sales velocity, current stock, seasonal trends, and trending momentum to determine what's the best sell right now.

Question 3

Do I need to know how to code?

Accepted Answer

Absolutely not. SortLab is a fully no-code app. You install it from the Shopify App Store, click through the setup, and it handles everything else automatically. No theme modifications, no scripts, nothing.

Question 4

Will SortLab slow down my store?

Accepted Answer

No. SortLab only changes the order products appear in your collections via the Shopify API. It doesn't inject any JavaScript or modify your theme in any way. Your store's performance is completely unaffected.

Question 5

How often does SortLab re-sort my collections?

Accepted Answer

You choose: manual, daily, 2x per day, 4x per day, or hourly (Pro/Plus plans). SortLab automatically re-runs your strategy at your chosen frequency, using fresh sales and conversion data each time.

Question 6

Can I undo changes if I don't like the results?

Accepted Answer

Yes. You can pause any collection at any time, and you can manually sort to restore any order you like. You're always in control; SortLab just automates the optimization.

Question 7

What data does SortLab use to sort?

Accepted Answer

SortLab uses your Shopify order history (revenue, units sold), product metadata (tags, type, vendor, price, inventory), and storefront analytics. No customer PII is ever accessed or stored.

Question 8

Does it work with all Shopify themes?

Accepted Answer

Yes. SortLab works at the collection level via the Shopify API and is completely theme-agnostic. It doesn't matter whether you use Dawn, a custom theme, or any third-party theme builder.

Question 9

Can I pin specific products to specific positions?

Accepted Answer

Yes, on Pro and Plus plans. You can pin products to fixed positions, push out-of-stock items to the end, always push up products with a specific tag, or exclude certain products from automated sorting entirely.

Feature	Free	Pro	Plus
Collections optimized	3	Unlimited	Unlimited
Sorting strategies	All 7	All 7	All 7
Auto-sort schedule	Daily	Up to hourly	Up to hourly
A/B testing	—	Unlimited	Unlimited
Analytics	Basic	Advanced	Advanced + Export
Product pinning	—
Tag-based rules	—
Segments per collection	1	10	Unlimited
API access	—	—
Support	Email	Priority email + chat	Dedicated Slack
Onboarding	Self-serve	Self-serve	Dedicated call
Free trial	Forever free	14 days	14 days

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Frequently asked questions

The right product in position #1 is worth thousands. SortLab puts it there.